‘Buy’ by CRM | New Album, ‘My Lunch’
Exclusive video premiere of ‘Buy’ by CRM, taken from the upcoming album, ‘My Lunch,’ out Spring 2023 via Overdub Recordings.
The band was founded in 2017 following the meeting between the Romans Luca Palazzi (main vocals, lyrics, drum machine) and Francesca Ronconi (keyboards-synths), and Gianpaolo Rosato (bass), former member of the group Black Sonar, with the Florentines Francesco Degli Innocenti (guitar), formerly of the group Dreg Machine and B-Back, and Elisabetta Caiani (vocals, backup vocals, kazoo).
The name CRM (which stands for Customer Relationship Madness) refers to the same acronym that in the world of marketing identifies the central activity of Customer Relationship Management, emphasizing that what they normally do is considered a management activity, but in reality is madness, a global game of manipulation of thoughts and desires.
The video tells the story of the birth, development and undoing of the myth through the figure of Elvis by showing the way in which the disruptive talent of the individual conquers the crowd and therefore fits into the mad capitalist mechanism of exaltation, diffusion, standardization and removal of any possible breaking point which becomes a mere mechanical gear of an immutable process.
‘My Lunch’ is the upcoming album to be released in Spring 2023,via Overdub Recordings. The disc offers a sound that is difficult to categorize: nocturnal and dilated, post-punk and electronic, with sudden industrial breakthroughs, noise incursions and constant psychedelic contamination, alternating with moments of profound melancholy for a lost world.
CRM Official Website / Facebook / Instagram / YouTube
Overdub Recordings Facebook / Instagram
