It's Psychedelic Baby Magazine

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New Electric Ride - Balloon Age (2014) review

New Electric Ride "Balloon Age" (Beyond Beyond is Beyond Records, 2014)

                Debut album by this act is made of whimsical psychedelia with a distinctly British flair.  What I like most are the inventive twists and turns.  While the whole album has a consistent tone in sounding like tripped-out Swinging London circa ‘67/8, you still never quite know what’s coming next. There’s some crunching guitar work that nicely offsets the toytown vocal melodies. There’s instrumental sections where I swear they’re going to break into Captain Beefheart’s “Ella Guru.” If I’d heard “Bring What You Expect to Get” without knowing who it was by, I would just assume it was an XTC/Dukes of Stratoshphear track I had somehow never heard before. They make me think of The Idle Race, Tomorrow, The Move, also contemporary XTC soundalikes Pugwash. I have my back up these days with current bands who too slavishly attempt to mimic 60s psych, and while I can’t say New Electric Ride are free of this (I’m sure they don’t intend to be), their inventiveness keeps me guessing and their tunefulness keeps me listening.

Review made by Brian Greene/2014
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